Chiquita
If you see a banana in the world, there’s a good chance it’s Chiquita. But not all bananas have the honor of wearing a Chiquita sticker. Let’s change that. We’re going to inject Chiquita stickers everywhere, making them…
The official banana of bananas
Social
On Instagram, we will release a filter so people can put a Chiquita sticker on all the poor bananas in the world without one. For each story posted with the filter, we will donate $1 to A Banana Foundation, a foundation that supports banana sustainability through research, innovation and creation.
Static Posts:
On Instagram we will also post static content promoting the filter . I know the promotion part is not in the caption quite yet, I said we WILL.
OOH
Activations
Halloween Costumes
In the month of October, we will sell banana costumes with a Chiquita sticker on them in the banana section of grocery stores.
So if you see a bunch of Chiquita bananas walking around this Halloween, just know we did our job.
On National Banana Day, we’re going to throw a banana party in Miami.
To get an invite, post the banana filter with #chiquita. Each post you make gives you a better chance of attending the bonanza.
In addition to the money donated from the filter, everything made on food/drinks/merch/tattoos at the party will also go to A Banana Foundation.
Banana bonanza
Endorsements
Chiquita will secure endorsements from some of the icons of banana culture.